Why does your business need UX? The specialists at the Alex Reinhardt Academy answer the question

Princeton,NJ/ 360prwire/ December 6/

UX design is the backbone of any website. It is the component that determines whether a user will complete a targeted action (i.e. a purchase), how long they will stay on your resource and whether they will pass through the sales funnel. So, what is it? How do you handle it on your own? And why do you need it at all? Teachers at the Alex Reinhardt Academy, an international business education resource for entrepreneurs, tell you how to tackle UX if you can’t afford to hire a designer or copywriter well versed in the subject.

What is UX?

UX means working on the site’s interface, improving it to the point of intuitive understanding. It’s a visual enhancement of the resource, arranging pieces of content so that learning one flows seamlessly from reading the other. It’s also user experience, that is, the user’s interaction with the interface you’ve built.

In addition to UX, the term UI is also often used. It stands for “user interface”, that is, the totality of the site elements, their clarity and ease of use. Unfortunately, these terms are often confused or substituted for one another.  UX is about ease of interaction with the site, the logic, the structure of the resource. Its “subsection” UI, however, is about creating new buttons, menu items, changing fonts, images and layout.

Why do you need to learn UX?

Well, first off the bat, UX helps shorten the user’s journey from the first site visit to the final purchase and improve conversion rates. The simpler and clearer your interface is, the better. However, avoid a sketchy design that resembles several geometric shapes. 

UX explains how you can help the user, literally in a couple of seconds. UX principles are great for initial attention retention and “closing” multiple pains of a potential customer at once. For example, some students at the Alex Reinhardt Academy have achieved instant rebuffs with a well-constructed narrative on their website and without involving sales managers at that!

That will be the framework for creating an informative resource that will turn future loyal customers into brand advocates. Without such a framework, the logic of your website will fall apart before your eyes. That I know for a fact.

Working on UX: a beginner’s guide

Idea. When the Alex Reinhardt Academy worked on the UX component of our resources, we always started with an idea. Then, we sketched it out, created a mindmap, analysed the market, and chose the features we wanted to implement. Next, we worked on the sketch, created several drafts of the site, used different colour combinations, different calls to action, different images. You can try your idea of the perfect UX on the website through Canva and Figma. What’s more, you can use a free version.

Rules of thumb for colour. We advise against using only black or white, making too many bright accents and “mixing” shades for habitual actions. For example, it is better to “provide” an error message with a red background and use green for the successful completion of an action.

Business people studying at the Academy recommend using the 60-30-10 rule. According to it, 60% of the space given to the design should be in a primary colour, then 30% in a secondary colour, and 10% in accent colours. Accent colour works best for buttons such as Buy, Sign Up, Learn About, and the like. You can use ColorHexa, Paletton, and Coolors to model your colour palette for free. Designspiration will help you find images by shade, Material Color Tool will calibrate colour matching, and Copypalette will create your palette, which you can then import into your web design software.

Font selection. According to research conducted by teachers at the Alex Reinhardt Academy, users respond best to simple, legible fonts that are clear, understated and well-proportioned. Pay particular attention to how the same font looks on different devices. You can choose the most suitable fonts in free applications, such as Fontstorage, Free Faces, and Fontbase. You can also check the appearance of fonts on different devices with Wordmark.

Icon Search. Send your designer (or go yourself) to iconmonstr, thenounproject, iconify, and Free Icon Maker. They allow you to download or edit icons for free, and for a fee, you can choose from an unlimited number of high-quality options.

Prototyping. It means agreeing on the content located on different pages of the website and the most prominent elements. An interactive prototype will help you understand how users will interact with your website, quickly find problems with the UX part, and improve conversion rates by automatically replacing some design fragments.

The Alex Reinhardt Academy introduces business people to the basics of UX design, teaches them how to run a project and make millions of dollars from it. The Academy’s teachers include international people in business, financiers and venture capitalists. So, sign up for the programmes now to reserve your spot at the most attractive price!

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