Top 4 Competitors of Amazon in UAE

An e-commerce platform created by Mohamed Alabbar, is considered as the biggest competitor of Amazon in UAE and gulf.

The Saudi Public Investment Fund is backing the online marketplace. A group of prominent Gulf investors includes Al Shaya, a Kuwaiti retail franchise operator who recently bought a large stake in Noon.

Noon strives to provide a superior customer experience by offering a wide range of products including fashion brands, homeware and technology. It also stocks 20 million products that include baby products, tech, electronics, groceries, mobile accessories and sports equipment. The company has partnered up with local retailers to offer a variety of original products. It also showcases a wide range of gadgets and electronic goods for the region’s millennials.

Noon’s marketplace platform will empower large and small businesses to participate in the region’s growing e-commerce market,” the company said.


AS2 although a small business started in 2019 with only one store but in 3 years it has been considered in one of the top competitors of amazon in UAE. It also stocks 20K products that include baby products, tech, electronics, and sports equipment Company started gain popularity when it came with a new idea of fastest delivery in 99 minutes in the region without any subscription charges, that is very less as compared to amazon prime same day delivery. Card payment on delivery is another aspect that makes it consumer’s favorite and most reliable. 

Sharaf DG

Sharaf Group is one the UAE’s most prestigious business conglomerates. It includes more than 60 companies operating in six business sectors: Information Technology, Shipping; Retail; Real Estate and Financial Services; Consumer Products and Travel and Tourism; and Construction. Two brothers of U.A.E heritage, Sharaffudin Sharaf founded the Group.

Over 9,500 people are employed by Sharaf Group companies. Names that stand out among the registered companies of Sharaf Group include Sharaf Shipping Agency and Sharaf Industries, Sharaf Travels and Sharaf Enterprises. Sharaf Group Retail Division, Sharaf Design and Information Dynamics are all prominent — they have a large presence in and around the Gulf countries. Since its inception in 1975, the Group has enjoyed sustained growth. It is also among other Arab businesses houses in private sector. The Sharaf Group is present in over 40 countries around the globe.

It is truly admirable to see the Sharaf Group’s impeccable reputation for financial integrity, discipline, reliability, trustworthiness, and product delivery. The success of the business is attributed to the reliability, responsibility, goal-oriented, and determined employees from all over the world.


In 1960, the first Carrefour shop was opened in suburban Annecy. It is located near a crossing (hence, carrefour refers to crossroads). The first Carrefour shop was opened in 1958 by Marcel Fournier and Denis Defforey. They were influenced by several seminars held in the United States by Bernardo Trujillo.

Majid Al Futtaim was responsible for Carrefour’s operations in the MENA region from 1995 when the company opened its first hypermarket at City Centre Deira. However, it was initially a Continent-branded shop before being converted to Carrefour four year later. Majid Al Futtaim has over 320 Carrefour shops in 16 countries. They serve more than 750,000 customers per day and have over 37,000 employees.