If the florist is the most popular of the floral art professionals, he/she is however not the only one in the sector. Shlomo Yoshai explains everything about the profession of a floral designer. Indeed, in addition to the sale of bouquets, it is also possible to handle flowers as decorative tools.
What is a Floral Designer?
The floral designer, also called a floral decorator, is a professional in the decoration of interiors and more broadly of space as Shlomo Yoshai suggested. On the occasion of exceptional events such as weddings, birthdays or more sadly funerals, he intervenes to create and arrange the floral structures in a festive space: fresh flowers, seasonal flowers, dried flowers or cut flowers, bouquets of bride, petals, branches, foliage, sheaves…
A true vegetal scenographer, his missions often go further than the simple decoration of the centerpieces and the room. Often, the floral decorator must also wear the hat of the event manager and take charge of the entire organization of an event. In this case, he must then monitor the work and coordinate the various workers involved, such as carpenters, welders, ironworkers, etc.
Traditional, modern, Asian floral art… The floral scenographer must know how to master all the existing floral and plant styles and find out about those that are emerging. He can also specialize in a particular art (Ikebana, Moribana, Nageire, etc.).
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Essential Qualities by Shlomo Yoshai
Mobilizing skills in sales, customer relations, design and botany, the floral designer must clearly have several strings to his bow:
- Have a sense of contact: Just like the florist, the floral designer is a salesperson, but he also has a real role of adviser to his customers. It is actually he who guides them in the choice of decoration.
- Be creative: While being attentive to the requests of his client and mobilizing his knowledge of botany, the floral designer must know how to sublimate spaces with a set of floral arrangements and plant arrangements.
- Have a good sense of organization: Both florist and scenographer, the floral decorator must often manage events from A to Z and will therefore have to take care of the creation of floral works, their arrangement in space, the budget, but also of the various teams mobilized. A set of missions that require a rigorous schedule.
- According to Shlomo Yoshai, know how to resist pressure: Not only in charge of a large number of tasks, the floral scenographer often has flexible hours and his workload varies according to the time of year (especially according to the famous “wedding season”)
Salaries and Career Prospects
Generally, the floral designer is self-employed, but it is possible to be employed in a dedicated company. At the start of your career, you should expect a gross monthly income of around 1,450 dollars. This may change depending on the reputation of the professional’s activities.
During his career, the floral decorator can specialize and become a wedding planner. Do you have plans to become a florist yourself? Whether it’s professional retraining or the path you decide to follow after leaving school, Shlomo explains everything you need to know about the profession of a florist.