No doubt that the Covid-19 has greatly influenced our lives which has led to many changes like social distancing, less travelling, remote workings and much more. Especially the impact of the pandemic has been clearly shown in the business world. Usage of the internet and digital devices has automatically increased.
Covid Impact on Digital Marketing
In this article, we will look at how covid-19 impacted and is still impacting digital marketing and how we can do effective digital marketing. If you want to pursue a career in digital marketing, you can join a digital marketing course in Lahore. Without further ado, let’s get started.
Don’t Ignore the Basics of Digital Marketing
Let’s get real. During covid, we have spent most of our time in the virtual world. That’s the reason due to which the internet has been used more than ever before. Whether it was used for studies or for a job/ business, the pandemic shifted everything online. Same with the case with digital marketing! Businesses rarely did marketing in the traditional way, instead, they prefer online/ digital marketing to sell their products/ services.
Eventually, this creates more competition in the market. According to Ahrefs, only 1% of Google search results that rank on page 1 were less than a year old. So in order to stand out and do digital marketing effectively, we can’t deny the importance of its basics including SEO, site speed, user feedback, pay-per-click, link-building, and so on. No doubt that SEO is one of the most important factors of digital marketing and to learn SEO, you can join SEO course in Lahore.
Ecommerce Has Been Dramatically Increased
Generally, most people prefer to go shopping in stores or malls. But during covid, people tend to stay at their homes to secure themselves, so purchasing online stuff became a norm all over the world. It has to be noticed, e-commerce sales increased up to 32.4% which is insane!
Brands/businesses or salespersons started selling their products/ services online for the ease of their ideal customers. Likewise, they became also able to make a decent amount of money as at the very start of the pandemic most of the businesses went down.
Be Careful While Doing Digital Marketing
In any uncertain or temperamental situation, trying out new things and taking risks might become a nightmare for you. Especially in terms of marketing, it is better to generate ROI as much as possible by applying the tactics that they are good at instead of trying out new and different strategies.
By saying this, we don’t mean that you should completely avoid risks but minimize their percentage or ratio in order to not bear big losses. But you must be aware of market trends and stay up-to-date and must be prepared for any undesired situation.
Web development plays one of the major roles in digital marketing. Web Developers are high in demand and making a decent amount of money as well. In order to master this skill, you can enroll in a web development course in Lahore.
Users Have Become Smarter
Undeniably, people have become more exposed to the digital world as well as online marketing. As they came to know how to filter out different marketing campaigns/ads to get a suitable product/ service without wasting their time and energy.
As studies showed, “84% of consumers mostly like for search engines to utterly identify their needs and narrow results down to no more than 10 choices. Moreover, 70% of consumers consider using digital assistants in order to make online purchasing easier.”
So, it has been difficult for digital marketers to stand out in the market and make their mark. However, personalized marketing is considered the most effective way to generate more leads.
All in all, the great impact of covid that has been observed is that it restricts us from contacting others to some extent but the virtual world enables us to connect with each other. So we cannot deny the power of digital tools, the internet, social media platforms, and more as these are the essence of digital marketing. Unlike traditional marketing, it is more effective because it is independent of time and geographical area.