How SEO is Changing in 2022

Every good marketer out there should always have their finger on the pulse for SEO.

According to some of the experts in the field, such as  Kevin Miller, SEO—also known as search engine optimization—is one of the most critical factors that come into play in terms of digital marketing efforts.

In short, SEO is the type of visibility your brand will have on Google when various keywords are searched. This can include anything like “restaurants near me” or “cures for Covid.”

Since the beginning, algorithms have played a massive role in why one brand would pop up first in a search result versus another. And while many people have long thought that SEO is simply a buzzword, 2022 is predicted to be the year of SEO. Therefore, it is essential for any company or person who wants to find success in the online world to understand the principles of mastering SEO and the predicted trends this year.

So to help you maximize your own success this year in your SEO efforts, we are highlighting the top trends we expect to take place.

1. Artificial Intelligence Matters

Move over algorithms, artificial intelligence will dominate the way that the average person has an online experience and discoveries various content, websites, and brands. So the familiar algorithms will get a serious upgrade this year to be much more intelligent. This means that people’s search engine experiences will be highly hyper-personalized and be done to captivate you as much as possible. This is where having impeccable and engaging SEO content will benefit you.

2. People Will Start Talking to Search Engines

This one has been a long time coming, but we will see a significant increase in people using their words verbally to search the internet versus the traditional typing in of phrases. With Google Assistant, Siri, and Alexa technology, voice technology has never been better. So when you are coming up with your SEO keywords, keep in mind common phrases that people will say as well so that you continue to show up in those results too.

3. Accessibility Will Rise

As more and more people live off of their iPhones and smart devices, more and more people will only access the internet. So, it is important to make sure that you maximize your accessibility of mobile platforms, tools, and traffic. Make sure that you work with your website designer to ensure that the accessibility of your website is maximized and will perform to perfection on a mobile device.

4. Content Standards Will Rise

Back in the day, there was not much of a bar for what makes great content. Now, the bar is set extremely high. And we are not just talking about engaging copy that is conversational and relatable to the reader. Imagery will be immense when it comes to SEO. The fact that YouTube now has over a billion users should be enough to inspire you to optimize your brand on channels like this as well.  This means that you will want to not only produce excellent video content but make sure you integrate SEO into your video names and descriptions so that it reaches as many people as possible.

5. Adaptability is a Must

Another significant trend to keep in mind is keeping an adaptable and adjustable mindset in our SEO strategy. What works in January of this year will not necessarily work come June. The online world is developing so quickly that trends will continue to change, and new factors will need to be considered. So while it is essential to plan, it is also essential to plan to change. Just keep your finger on the pulse and make sure you understand how your SEO implementations are working for you.

6. Secondary Keywords Get a Boost

While primary keywords are always an essential aspect of SEO, secondary keywords will become more important this year. This is because the algorithms are no longer just monitoring a set of words, but they also focus on providing relevant information. So your secondary keywords in your content can help algorithms get your content put into the mix.

So as you enter the new year, keep your SEO strategy fluid and try to integrate these trends as much as possible.