Fashion Nova: Making Fashion Affordable for Women of All Sizes

Fashion Nova is an innovative and game-changing clothing brand founded by Richard Saghian. The mission of Fashion Nova is to make fashion affordable for all men, women, and children, regardless of their size. They offer clothes that give consumers more control over the fit and design of the garments. This article will explore how Fashion Nova has made this possible through its founder’s vision and the right strategy to reach fashion lovers everywhere.

Saghian came up with the idea of the company when he realized that women everywhere were being underserved by current fashion offerings, which were not only overpriced, but also didn’t account for the wide variations in body shapes, sizes, and tastes.

Fashion Nova’s Early Beginnings

Fashion Nova was founded in 2006 by Richard Saghian, a California-based entrepreneur. Richard started the company in a local California shopping mall as a physical location before turning to the wonderful opportunities available online. After the first year of business proved to be successful, Saghian developed big plans for the future of his company, and they lay far beyond the walls of his single in-store retail location.

The Second Location: Worldwide

Richard recognized that selling clothing from a single location would quickly put limitations on his brand’s reach. The company needed to reach more women in more places. Fashion Nova moved online in 2013, and the rest is history.

The company’s online presence has allowed them to sell clothes all over the world. They continue to grow in popularity and are now one of the most popular online clothing stores.  They offer a greater variety of sizes and styles to meet the needs of fashion lovers of all shapes and sizes. The company also expanded into new markets, such as men’s and children’s clothing lines, with great success. Through its powerful social media presence on TikTok, Facebook, and Instagram, Fashion Nova has become a part of many millennial and Gen Z shoppers’ timelines. 

Today’s growing popularity in body positivity also benefits Fashion Nova, who encourages customers to embrace their bodies without shame or apology through its large selection of clothes that fit into every budget no matter what size. The company also offers free customer service and international shipping, so they remain accessible and open-minded toward customers all over the globe.

What Makes Fashion Nova Unique?

Fashion Nova is unique in its affordability and wide selection of styles available to all. They  work with suppliers who can produce large quantities of clothes at a lower cost. This allows them to pass those savings on to their customers without sacrificing quality or style. They also release more than 1,000 new designs per week to the public to keep everyone in unique styles that match their personalities, shapes, and approaches.

The company is also unique in its focus on social media. They heavily invest in promoting their brand through different platforms, such as Instagram, Snapchat, and TikTok. This allows them to directly reach their target demographic and keep them updated on the latest fashion trends.

Enlisting the Help of Prominent Celebrities

Fashion Nova is a fashion brand that has been in the industry for more than 15 years, and has been instrumental in transforming the way that brands collaborate with celebrities on social media.

In order to provide their customers with a selection of stylish clothes inspired by cutting edge artists and public figures, they have partnered up with some of the most popular celebrities on social media. This includes Megan Thee Stallion, Kylie Jenner, Cardi B, and more. These partnerships have helped Fashion Nova grow from being just an affordable clothing store to also being a lifestyle brand. The company not only sell clothes but also offer makeup tutorials and fitness tips through collaborations like these, providing a one-stop shop for women (and men) looking to transform not only their wardrobes, but their lives.

Fashion Nova hopes that these partnerships will help them continue to be successful in the future by reaching out to even more people who might benefit from their products and their singular vision.

A Mission Beyond Sales

Saghian has said in interviews that plus-size clothing is a priority for Fashion Nova. In an interview with Paper Magazine, he said, “No plus size company would ever create something like this for their brands. Yet we were bold enough to create it because we listened to our customer. They said, we want the same thing that you sell in XS, we just want it in 3X. And if you go to our Curve page you can see that’s what we did.”

This was especially true for plus-size women, who are underserved by many retailers. It’s important to him that people know this about his business— that women of all shapes, sizes, and budgets have a right to look and feel their best.