London, UK, 5th April: Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth. Jonas will consolidate the team around a refreshed vision and enable Adverty to build upon past successes and ready itself for an incoming wave of …
SAN FRANCISCO – April 5, 2022 – Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has been double-validated by studies from Lumen and eye square, and recognized by dentsu International’s award-winning Attention Economy team …
LONDON, UK (April 5th, 2022) — Hybrid Theory, the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall product strategy and innovation roadmap for the company. It also announced the hiring of Sean Badlishah as Managing Director …
The appointment accompanies significant international expansion at the leading conversational advertising cloud London, UK, 30th March 2022: Cavai, the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands rapidly, and it announces growing numbers of productive partnerships with both agencies and publishers. …
Ad-tech company today announced its new partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site for running high impact formats programmatically, a site that has over 30m users per month Adnami, which provides a technology that gives publishers, agencies, and brands greater value, transparency, and control of their …
Ad curation specialist unveils new website, key partnerships and aims to double size of team in next six months London, UK, 23rd March 2022: Building on a great first year of delivering for marketers worldwide, multilocal is driving significant expansion of their team to underpin their partnerships with leading SSPs to ensure great service delivery …
multilocal underlines storming growth with hiring drive Read More »
Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history. London, UK 28th March 2022: GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising …
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads Read More »
The appointment comes as the leading conversational advertising cloud enjoys significant international expansion London, UK 22nd March 2022: Cavai, the leading conversational advertising cloud, has appointed Jonathan Pacey as Commercial Director, APAC. The appointment comes as Cavai’s presence in APAC grows rapidly, with business expanding across the region and as it enjoys growing numbers of …
Cavai appoints Jonathan Pacey as Commercial Director, APAC Read More »
Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue London, UK — March 15, 2022 — impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and …
