London, UK, 5th April: Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth. Jonas will consolidate the team around a refreshed vision and enable Adverty to build upon past successes and ready itself for an incoming wave of …
SAN FRANCISCO – April 5, 2022 – Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has been double-validated by studies from Lumen and eye square, and recognized by dentsu International’s award-winning Attention Economy team …
LONDON, UK (April 5th, 2022) — Hybrid Theory, the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall product strategy and innovation roadmap for the company. It also announced the hiring of Sean Badlishah as Managing Director …
The appointment accompanies significant international expansion at the leading conversational advertising cloud London, UK, 30th March 2022: Cavai, the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands rapidly, and it announces growing numbers of productive partnerships with both agencies and publishers. …
Ad-tech company today announced its new partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site for running high impact formats programmatically, a site that has over 30m users per month Adnami, which provides a technology that gives publishers, agencies, and brands greater value, transparency, and control of their …
Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history. London, UK 28th March 2022: GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising …
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads Read More »
Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue London, UK — March 15, 2022 — impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and …
Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and selected in Latin America markets. Adverty today announces an exclusive partnership with gaming and esports entertainment company Super League Gaming to sell unobtrusive, …
The non-profit donated £92,000 to charity partner Women’s Aid last year and, with a significant rise in new members, plans to beat this figure in 2022 London, UK 7th March 2022: The entirely non-profit and voluntary group, Bloom UK is a professional network for women in communications and raised £92,000 for Womens’ Aid last year …
Princeton, New Jersey, March 3, 2022 – 360PRWire – The landscaping business is getting increasingly popular. There is no doubt that there is a lot of flexibility in entrepreneurship which many people are choosing to pursue. Starting your own landscaping enterprise may seem challenging at first. However, this guide will provide you with all the …
