LONDON, UK (April 5th, 2022) — Hybrid Theory, the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall product strategy and innovation roadmap for the company. It also announced the hiring of Sean Badlishah as Managing Director …
The appointment accompanies significant international expansion at the leading conversational advertising cloud London, UK, 30th March 2022: Cavai, the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands rapidly, and it announces growing numbers of productive partnerships with both agencies and publishers. …
Ad-tech company today announced its new partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site for running high impact formats programmatically, a site that has over 30m users per month Adnami, which provides a technology that gives publishers, agencies, and brands greater value, transparency, and control of their …
Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history. London, UK 28th March 2022: GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising …
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads Read More »
Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue London, UK — March 15, 2022 — impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and …
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Increasing popularity of metaverse and rising demand for decentralized marketplaces are some key factors driving market revenue growth
