IT

HYBRID THEORY PROMOTES INÊS MARTINS TO GLOBAL HEAD OF PRODUCT; NAMES SEAN BADLISHAH MANAGING DIRECTOR OF APAC REGION.

LONDON, UK (April 5th, 2022) — Hybrid Theory, the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall product strategy and innovation roadmap for the company. It also announced the hiring of Sean Badlishah as Managing Director …

HYBRID THEORY PROMOTES INÊS MARTINS TO GLOBAL HEAD OF PRODUCT; NAMES SEAN BADLISHAH MANAGING DIRECTOR OF APAC REGION. Read More »

Cavai appoints Kate Lyons as VP, US East

The appointment accompanies significant international expansion at the leading conversational advertising cloud London, UK, 30th March 2022: Cavai, the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands rapidly, and it announces growing numbers of productive partnerships with both agencies and publishers.   …

Cavai appoints Kate Lyons as VP, US East Read More »

Adnami Continues its European Expansion by Introducing New Partnership with Online Car Market AutoScout24

Ad-tech company today announced its new partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site for running high impact formats programmatically, a site that has over 30m  users per month Adnami, which provides a technology that gives publishers, agencies, and brands greater value, transparency, and control of their …

Adnami Continues its European Expansion by Introducing New Partnership with Online Car Market AutoScout24 Read More »

GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads

Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.   London, UK 28th March 2022: GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising …

GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads Read More »

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue  London, UK — March 15, 2022 — impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and …

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised Read More »