Business

Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies

Business, Industry, IPSNews, Media, Technology / April 6, 2022

SAN FRANCISCO – April 5, 2022 – Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has been double-validated by studies from Lumen and eye square, and recognized by dentsu International’s award-winning Attention Economy team …

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HYBRID THEORY PROMOTES INÊS MARTINS TO GLOBAL HEAD OF PRODUCT; NAMES SEAN BADLISHAH MANAGING DIRECTOR OF APAC REGION.

Business, Industry, IPSNews, IT, Media, Technology / April 6, 2022

LONDON, UK (April 5th, 2022) — Hybrid Theory, the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall product strategy and innovation roadmap for the company. It also announced the hiring of Sean Badlishah as Managing Director …

HYBRID THEORY PROMOTES INÊS MARTINS TO GLOBAL HEAD OF PRODUCT; NAMES SEAN BADLISHAH MANAGING DIRECTOR OF APAC REGION. Read More »

Cavai appoints Kate Lyons as VP, US East

Business, Industry, IPSNews, IT, Media, Technology / March 31, 2022

The appointment accompanies significant international expansion at the leading conversational advertising cloud London, UK, 30th March 2022: Cavai, the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands rapidly, and it announces growing numbers of productive partnerships with both agencies and publishers.   …

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Adnami Continues its European Expansion by Introducing New Partnership with Online Car Market AutoScout24

Business, Industry, IPSNews, IT, Media, Technology / March 31, 2022

Ad-tech company today announced its new partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site for running high impact formats programmatically, a site that has over 30m  users per month Adnami, which provides a technology that gives publishers, agencies, and brands greater value, transparency, and control of their …

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multilocal underlines storming growth with hiring drive 

Business, Industry, IPSNews, Technology / March 28, 2022

Ad curation specialist unveils new website, key partnerships and aims to double size of team in next six months London, UK, 23rd March 2022: Building on a great first year of delivering for marketers worldwide, multilocal is driving significant expansion of their team to underpin their partnerships with leading SSPs to ensure great service delivery …

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GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads

Business, Industry, IPSNews, IT, Media, Technology / March 28, 2022

Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.   London, UK 28th March 2022: GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising …

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Cavai appoints Jonathan Pacey as Commercial Director, APAC

Business, Industry, IPSNews, Technology / March 22, 2022

The appointment comes as the leading conversational advertising cloud enjoys significant international expansion London, UK 22nd March 2022: Cavai, the leading conversational advertising cloud, has appointed Jonathan Pacey as Commercial Director, APAC. The appointment comes as Cavai’s presence in APAC grows rapidly, with business expanding across the region and as it enjoys growing numbers of …

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impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Business, Industry, IPSNews, IT, Media, Technology / March 17, 2022

Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue  London, UK — March 15, 2022 — impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and …

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Adverty enters into exclusive partnership with Super League Gaming for In-Play advertising in Roblox

Business, Industry, IPSNews, Media, Technology / March 17, 2022

Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from  Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics  and selected in Latin America markets.    Adverty today announces an exclusive partnership with gaming and esports entertainment company  Super League Gaming to sell unobtrusive, …

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