Ad-tech company today announced its new partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site for running high impact formats programmatically, a site that has over 30m users per month
Adnami, which provides a technology that gives publishers, agencies, and brands greater value, transparency, and control of their high impact campaigns, has grown from six employees to over 30 in the past year. This partnership opens up for new and more collaborations in the DACH-region, and enables advertisers to promote themselves via attention-grabbing, premium formats on one of Germany’s largest sites.
AutoScout24 has since 1998 offered private consumers, car dealers, and co-operation partners a comprehensive digital platform for trading cars online. Today, they have over 30 million monthly users and are the leading online car classified platform in Europe. With this new partnership, Autoscout24 will be able to offer mobile midscrolls and a custom dynamic sidebar-format that catches eyeballs while scrolling through the site.
Vaughan Belhamine, vice president media product at AutoScout24 comments: “We’ve seen an increased demand from agencies and advertisers to offer more premium formats on our site, and especially now when we are approaching ‘the demise of third-party cookies’. We believe that more advertisers will turn to local and/or niched-media, which could increase demand on our site from premium advertisers. We’ve been looking for a partner that can provide us with high impact formats, without the complexity or need for IO-deals. We choose to work with Adnami because they could deliver the formats we wished for, while being flexible and coherent with our needs.”
From Adnami’s side, International sales director Mie Borg has led the project. She says that “High impact is already a well-known format for car brands, most likely due to the importance of brand advertising. Working with AutoScout24 is not only an innovative way of continuing standardizing high impact in the industry, across more markets, but also a way of offering premium formats to more advertisers in the DACH-region. AutoScout24 is the perfect partner for us, as they are introducing us to new advertisers while being a sparring partner to improve our format portfolio.”
Adnami’s high impact advertising platform delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high impact advertising, provides a scalable and automated solution to run attention-grabbing and impactful advertising campaigns. The company launched in 2017, and work today with a diverse range of clients across Europe, such as Heineken, BMW, American Express, Disney, Samsung and Red Bull.
AutoScout24 is the largest pan-European online car market with over 30 million users per month and more than 43,000 dealer partners. AutoScout24’s footprint includes the European core markets of Germany, Belgium, the Netherlands, Italy, Austria, France and Luxembourg. AutoScout24 has been offering private users, car dealers, and other cooperation partners from the automotive, financial, and insurance services sectors a comprehensive digital platform for car trading online since 1998. On the platform people can buy and sell used and new cars, motorcycles, caravans, and commercial vehicles. In 2020, leasing specialist LeasingMarkt.de joined the AutoScout24 Group. Together the two marketplaces form the largest online leasing offer in Germany.
More information on www.autoscout24.de